Vice President of Demand Generation

Company: VirtualVocations
Location: Springfield
Posted on: November 1, 2024

Job Description:

A company is looking for a VP of Demand Generation to lead and scale its global demand generation efforts.

Key Responsibilities

Develop and execute a comprehensive demand generation strategy across multiple channels
Manage the demand generation budget and lead a high-performing team
Collaborate with sales, product, and professional services teams to maximize pipeline impact

Required Qualifications

Significant experience in B2B demand generation, preferably in a high-growth SaaS environment
Proven track record of building and scaling demand generation programs with measurable results
Deep understanding of account-based marketing (ABM) principles and best practices
Experience working with channel partners and developing effective partner marketing strategies
Experience developing customer marketing programs for upsells and advocacy

Keywords: VirtualVocations, Lynn , Vice President of Demand Generation, Executive , Springfield, Massachusetts

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